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To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

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The Media Poche 2023 is available in printed form, free of charge at the following addresses:

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Headlines

PRESS INFLUENCE

The ACPM has published its 4th edition of the OneNext Influence study, a survey that scrutinizes the media consumption habits of a population made up of executives and high-income earners, i.e. 9.7 million individuals aged 18 and over.

96.7% of those surveyed read at least one brand of press every month, whatever the medium. These reading habits are not limited to the traditional paper format, as 89.1% of readers claim to read the press in digital format.

Among the three press brands most widely read each month by executives, managers and high-income earners, at the top of the list is PQR 66, with an audience of 7,898,000 readers. In second place is Le Figaro, with 5,954,000 readers. Le Monde completes the top three with 5,059,000 readers.

October 2023

ACTIVE MOBILITY

ObSoCo recently published the 6th wave of its Observatoire des Mobilités Émergentes, based on an online survey of French people aged 18 to 75.

67% of French people say they choose to walk whenever they can. On average, they walk 4 km a day, which represents around 6,000 steps. However, 35% find the width of sidewalks insufficient, and 37% say they don't feel safe walking in their commune.

Among other alternatives, cycling is appreciated by 36% of French people, although 48% feel that there are not enough cycle paths. As for electric scooters, they appeal to 7% of French people, especially the under-35s.

October 2023

PURCHASING POWER ISSUES

According to the barometer conducted by CSA for Cofidis, 48% of French people aged 18 and over say they are concerned about their purchasing power, a figure that has fallen by 6 points in one year. This decline can be explained in part by the emergence of other concerns, such as health (38%) and insecurity (30%). Inflation is identified by 76% of French people as the main cause of the deterioration in their purchasing power, with price rises mainly affecting food (90%) and energy (86%).

Looking to the future, more than half of French people (53%) anticipate a further decline in their purchasing power over the coming months. While the State is the agent best placed to fight inflation for 70% of French people, large companies are also considered as decision-makers by 60% of them.

October 2023

MEDIA POCHE 2023

To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

September 2023

Media poche annuel

The annual media guide

Kicékikoné

The Podcast by a media, for the media, about the media

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The magazine on the positive transformation of the economy

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The review of digital and urban mobility

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Encart publicitaire

To receive

To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2023 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30 quai de Dion Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René Cassin
    69009 Lyon

  • Marseille

    Now Coworking, 19/20 Quai de Rive Neuve
    13007 Marseille

  • Nantes

    3 rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36 rue Alsace Lorraine
    31000 Toulouse

  • Lille

    15 rue du Palais Rihour
    59000 Lille

  • La Réunion

    9 rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Havas Outremer

    Spaces de la Défense, 1-7 cours Valmy
    92800 Puteaux

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