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To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by two stamped envelopes to your address Colissimo France pochette souple 1kg or a stamped envelope 2kg with your CONTACT INFORMATION and your MAIL to the following address :

 

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The Media Poche 2023 is available in printed form, free of charge at the following addresses:

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FRENCH PEOPLE & THE MEDIA

The 2023 edition of the annual barometer on "French confidence in the media", conducted by Kantar Public-Onepoint for La Croix, has just been published. The survey highlights the evolution of French people's information practices and evaluates the credibility they give to the different media. 76% of French people say they follow the news with great interest, but 51% of them mention the presence of information fatigue. To keep informed, the French use an average of 3.7 different media each day: television (71% daily users) is in the lead, followed by the Internet (52%), the press (49%) and radio (39%). Even if the French are somewhat skeptical: 54% of them think that "most of the time we should be wary of what the media say about major news topics", traditional media remain a safe bet. In fact, 73% of French people who listen to the radio to keep up with current events say they trust the information it provides. This confidence is also high among those who watch television news (73%) and read the regional daily or weekly press (70%).

February 2023

MEDIA POCHE 2023

To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by two stamped envelopes to your address Colissimo France pochette souple 1kg or a stamped envelope 2kg with your CONTACT INFORMATION and your MAIL to the following address :

Havas Edition – Service MEDIA POCHE
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92800 Puteaux

January 2023

TV & WOMEN’S SPORTS

The share of women's sports broadcast on television is still lower than that of men's sports, at least this is what we learn from the 5th edition of the Arcom study, entitled "Analysis of the weight of women's sports broadcasts on television between 2018 and 2021". The study takes into account the broadcasts of "women's sports", "men's sports" and "mixed" broadcasts. This last segmentation takes into account broadcasts of sporting events where women and men compete at the same time, as is the case for athletics competitions for example. Arcom notes that in total television broadcasting, the hourly volume of broadcasting of "men's sports" (36,284 hours in 2021) is sixteen times higher than that of "women's sports" (2,350 hours in 2021). The "mixed" broadcasts, on the other hand, represent 24% of the hourly volume of retransmissions, i.e. 10,281 hours in 2021. Among the most broadcasted women's sports are soccer (44%), rugby (16%), tennis (13%), cycling (11%), handball (6%) and skiing (6%). The channel l'Équipe is the one that offers the most "women's sports" (9.6%) ahead of the free channels (9.1%) and the pay channels (4.1%).

February 2023

SVOD IN FRANCE

The CNC conducted its annual survey of the constantly evolving SVOD and VOD (or VODA in French - video on demand by subscription) market in January 2023. With a market share of 78% of the total video market, or 1.7 billion euros, SVOD is growing more slowly than in previous years (+10.9% in 2022 compared to +17.6% in 2021 and +50.9% in 2020). In terms of audience, the CNC notes a slight disaffection of the youngest populations. Indeed, the share of daily SVOD consumers aged 15 to 24 years old has decreased by 13.9 points between January 2020 and September 2022, while at the same time the share of those over 50 years old has doubled. As for the VOD market, it is struggling to grow despite a +10.2% increase in revenues compared to 2021. Cinema and especially American productions are the most popular VOD content for the French.

February 2023

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To receive

To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by two stamped envelopes to your address Colissimo France pochette souple 1kg or a stamped envelope 2kg with your CONTACT INFORMATION and your MAIL to the following address :

 

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2023 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30 quai de Dion Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René Cassin
    69009 Lyon

  • Marseille

    Pôle Media de la Belle de Mai
    37 rue Guibal
    13003 Marseille

  • Nantes

    3 rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36 rue Alsace Lorraine
    31000 Toulouse

  • Lille

    15 rue du Palais Rihour
    59000 Lille

  • La Réunion

    9 rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Havas Outremer

    Spaces de la Défense, 1-7 cours Valmy
    92800 Puteaux

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