FRENCH PEOPLE AND LOYALTY PROGRAMS
77% of French people use a loyalty program when purchasing products and services. 40% of them claim to use it at least once a week. These figures are revealed by the study on "Loyalty Programs" conducted by Software Advice in four countries: Germany, the United Kingdom, Australia and France. The French use loyalty programs and cards in supermarkets and grocery stores (82%), but also when buying clothes and shoes (52%) or cosmetic products (37%). The reason these programs are so popular is that they allow consumers to consider regular discounts (74%), access to exclusive offers (39%) and free delivery (39%). Against all expectations, the traditional loyalty card is preferred by 41% of the French, while 37% say they favor a digitalized format via mobile applications.
