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Published for more than fifty years, Media-Poche has established itself as the reference work for players in the communications market. A unique and timeless publication, Media-Poche has never ceased to witness the dynamic and profound changes that have transformed the media industry. A beautiful return to the future!

May 2022 Media poche annuel

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The ACPM's OneNext study published in April 2022 shows that 96% of French people aged 15 and over read at least one press brand every month. Among young readers, 90% of 15-24 year olds read at least one press brand on a digital medium each month, compared to 82% of the French population. Overall, digital media account for more than two out of three press brand readings. The mobile phone is the most widely used medium (48%), followed by the paper (31%), the computer (12%) and the tablet (9%).

May 2022

Podcast

According to Médiamétrie's Global Audio study published in April 2022, 17.6 million French people listen to podcasts every month (i.e. more than 1 in 3 internet users). The market is dynamic, with 17% more monthly listeners recorded in one year. In terms of listening volume, 71% of podcasts are offered by radio brands and 29% by non-radio players.

May 2022

Press

According to a study carried out by CSA for ACPM and published in March 2022, 82% of French internet users aged 18 and over say they are very attached to reading on paper. 78% consider that the ideal reading environment would be to be able to mix paper and digital depending on the context and content.

April 2022

STUDY

A CSA study carried out for Le Journal du Dimanche gives an overview of the main subjects on the minds of French people aged over 18. And it is purchasing power that comes in first place for 46% of French people questioned, ahead of the war in Ukraine (30%) and health (28%). Environmental issues (25%) are in fourth place.

May 2022

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