To receive a free copy of the Media Poche 2026, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:
Havas Edition – Service MEDIA POCHE
29/30, quai de Dion Bouton
92800 Puteaux
The Media Poche 2026 is available in printed form, free of charge at the following addresses:
Havas Edition
29/30, quai de Dion-Bouton
92800 Puteaux
Lyon
55 ter, avenue René-Cassin
69009 Lyon
Marseille
Now Coworking, 19/20, auai de Rive-Neuve
13007 Marseille
Nantes
3, rue Célestin Freinet, le Nantil immeuble B, allée sud
44200 Nantes
Toulouse
36, rue Alsace-Lorraine
31000 Toulouse
Lille
15, rue du Palais Rihour
59000 Lille
La Réunion
9, rue Juliette Dodu
97400 Saint-Denis
Martinique
Centre La Frégate, ZI de Manhity
97232 Le Lamentin
Recherche
Headlines
FIGURE OF THE MONTH
69%
This is the rate of teenagers aged 16 to 18 who are mainly exposed to information through social media.
Toluna Harris Interactive Institute
April 2026
THE TRUST IN INFLUENCERS
According to a study conducted by the agency Heaven, nearly 30% of 20–35-year-olds report that their trust in influencers has decreased in recent years. They are increasingly skeptical of published content: nearly half (49%) say they are tired or even suspicious when a creator recommends a product, and 81% have already questioned the veracity of a content. In addition, 80% deplore a lack of originality: all the content looks similar and 40% reject publications they consider «too perfect». The 20-35 years old are in demand for a more sustainable, authentic and transparent influence.
April 2026
FAKE NEWS
The company Cision entrusted IFOP with measuring the ability of the French to identify fake news, based on its quiz Anti Fake News. The survey surveyed 2,000 people over 18 years old. On average, respondents scored 5.4/20. At the national level, 89% of the French do not reach the average and only 1% scores above 15/20. Significant differences can be observed depending on the profiles: the GenZ (18-24 years) stands out with an average score of 6.7/20, while among those 65 and over, it drops to 4.8/20. Executives and intermediate professions score above the average of the French with 7.3/20. Finally, holders of a second or third university cycle obtain the best result: 7.6/20.