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To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by two stamped envelopes to your address Colissimo France pochette souple 1kg or a stamped envelope 2kg with your CONTACT INFORMATION and your MAIL to the following address :

 

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The Media Poche 2023 is available in printed form, free of charge at the following addresses:

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FRENCH PEOPLE AND LOYALTY PROGRAMS

77% of French people use a loyalty program when purchasing products and services. 40% of them claim to use it at least once a week. These figures are revealed by the study on "Loyalty Programs" conducted by Software Advice in four countries: Germany, the United Kingdom, Australia and France. The French use loyalty programs and cards in supermarkets and grocery stores (82%), but also when buying clothes and shoes (52%) or cosmetic products (37%). The reason these programs are so popular is that they allow consumers to consider regular discounts (74%), access to exclusive offers (39%) and free delivery (39%). Against all expectations, the traditional loyalty card is preferred by 41% of the French, while 37% say they favor a digitalized format via mobile applications.

March 2023

MEDIA POCHE 2023

To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by two stamped envelopes to your address Colissimo France pochette souple 1kg or a stamped envelope 2kg with your CONTACT INFORMATION and your MAIL to the following address :

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

March 2023

FRENCH CONFIDENCE IN DIGITAL TECHNOLOGY

For its 10th edition, the barometer of French confidence in the digital world, conducted by Harris Interactive for Acsel, records the highest confidence rate since its creation. Today, 46% of French people say they have confidence in digital technology, an increase of 3 points compared to 2021 and 9 points compared to the pre-covid period. However, the French remain cautious and vigilant. They are 71% to believe that Internet scams are becoming more and more frequent (7 points more than in 2021). The use of a certified digital identity is therefore one of the main levers favored by the French to build and consolidate their confidence in the digital world. The France Connect ID is a good example of this, as it is used by 58% of them (+13 points vs. 2021).
In 2023, the barometer focused on 15-24 year olds. Even if social networks are at the heart of their daily media consumption, young people are somewhat wary of using them. 54% distrust the ability of social networks to guarantee the protection of their personal data and only 51% trust them to supervise and regulate the content they broadcast (control to avoid the emergence of fake accounts, regulation of the diffusion of fake news, fight against online harassment...).

March 2023

THE DISTRIBUTION OF MOVIES OUTSIDE THE CINEMA

Through a new study published on February 22, 2023, the CNC analyzes the exploitation of films outside theaters and studies their distribution on television channels (free and pay), SVOD platforms, video-on-demand (VOD) and physical videos (DVD, Blu-Ray).
The film offer on television amounts to only 3.3% during the day, whereas it represents 22.8% of the prime time offer. Although the number of films on offer is slightly down - 2,427 films broadcast in 2017 compared to 2,336 in 2021 - the French are still watching, as cinema represents 20% of prime time viewing in 2021.
SVOD platforms, on the other hand, mostly offer series, as cinema is not a product of appeal. In fact, it is on this distribution channel, dominated by American platforms, that the market share of available French films is the lowest, at 17.4% in 2021. On the other hand, the consumption of video-on-demand and physical video content is driven by the cinema, which will account for 81.5% of VOD revenues in 2021 and 60.6% of physical video revenues.

March 2023

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To receive

To receive a free copy of the Media Poche 2023, send your order on plain paper accompanied by two stamped envelopes to your address Colissimo France pochette souple 1kg or a stamped envelope 2kg with your CONTACT INFORMATION and your MAIL to the following address :

 

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2023 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30 quai de Dion Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René Cassin
    69009 Lyon

  • Marseille

    Pôle Media de la Belle de Mai
    37 rue Guibal
    13003 Marseille

  • Nantes

    3 rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36 rue Alsace Lorraine
    31000 Toulouse

  • Lille

    15 rue du Palais Rihour
    59000 Lille

  • La Réunion

    9 rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Havas Outremer

    Spaces de la Défense, 1-7 cours Valmy
    92800 Puteaux

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