PRESS INFLUENCE
The ACPM has published its 4th edition of the OneNext Influence study, a survey that scrutinizes the media consumption habits of a population made up of executives and high-income earners, i.e. 9.7 million individuals aged 18 and over.
96.7% of those surveyed read at least one brand of press every month, whatever the medium. These reading habits are not limited to the traditional paper format, as 89.1% of readers claim to read the press in digital format.
Among the three press brands most widely read each month by executives, managers and high-income earners, at the top of the list is PQR 66, with an audience of 7,898,000 readers. In second place is Le Figaro, with 5,954,000 readers. Le Monde completes the top three with 5,059,000 readers.
