CHRISTMAS & FRENCH PEOPLE
This year, the French Christmas will be placed under the sign of local, second hand and energy sobriety. This is what the new study conducted by YouGov for Ad to Basket by Havas and analyzed by Cortex by Havas reveals.
These new consumer trends have been pushed forward, notably by inflation, as 59% of French people will limit their spending for the end-of-year holidays. The latter will favor local gifts (made in France, or in the region) for 37% of them and 21% plan to make their e-commerce purchases on second-hand or second-hand sites. More than 3 out of 4 French people intend to contribute to the effort of sobriety, in particular by planning not to illuminate their tree for 21% of them.