Long format videos
A study conducted by CSA Institute highlights the growing appeal of long-form videos (over 30 minutes) among French audiences. Currently, 33% of them regularly watch such content, with the trend even stronger among 15–34-year-olds, where the figure rises to 55%. Moreover, 82% of internet users say they watch these videos with others. Among the most popular YouTube channels are those of Squeezie (16%), Michou (13%), Rémi Gaillard (12%), Inoxtag (12%), and Amixem (12%).
