THE FRENCH AND RESPONSIBLE CONSUMPTION
According to the GreenFlex-ADEME barometer conducted by CSA, 78% of the French believe that producing differently is no longer enough and that we also need to consume less – an increase of 7 points compared to 2025. Health and personal well-being (80%) are the primary motivation for changing consumer habits.
In this context, food remains a source of concern. Thus, three out of four French people give up a product when in doubt about its impact on health, and 65% (+8 points in three years) regularly check the presence of additives and preservatives before buying. Moreover, 77% of the French want restaurants to offer more organic or local options, and 55% (+10 points in five years) for balanced vegetarian options.
Finally, 74% of the French expect advertising to be primarily reserved for products that are more respectful of the environment and health.
