The upcoming arrival of an AVOD offer on Netflix and Disney+ will shake up SVOD practices. It is in this context that the research company Iligo asked french people about advertising on streaming platforms. Financial motivation is the main reason why the French are so keen on this concept, since 67% of them would appreciate a formula that would lower the subscription price in exchange for ads. This figure rises to 75% among 18-34 year olds. In addition, the French believe that AVOD would allow them to reduce their monthly budget dedicated to SVOD subscriptions by 50%.