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Recherche

Headlines

The word of the month

EXTIMACY

On the France Inter website, we read that the concept of "extimacy" was coined by Jacques Lacan as a counterpart to intimacy. Psychiatrist Serge Tisseron defines it as the desire to make visible certain aspects of oneself that were previously considered part of the personal sphere. The term takes on its full meaning in the context of the Web : “We build ourselves through the way others see us. All our lives, we are driven by the desire to be recognized because we believe there are good things inside us. The Web has amplified this need. It’s a process that has always existed, but that used to be limited to the family sphere, close friends, and exceptional moments. What changed everything with the Internet is the fact that anyone can now hope for positive feedback at any time from people we don’t even know.”

July/August 2025

The impact of AI on purchasing decisions

According to a study carried out by Havas Market, artificial intelligence tools play a major role in purchasing decisions. 61% of AI users over the age of 18 say it inspires them, and 17% say it clearly influences their final choice. 42% feel reassured in their thinking thanks to AI, while 11% feel it makes no difference to their decision.

Results vary according to age group. 67% of 18-34 year-olds recognize that AI supports them and gives them ideas (+6 points compared to all respondents), while only 35% of over-55s say that AI reassures them in their choice (-7 points).

After using AI to obtain information for a purchase, 30% directly bought the recommended product, a rate that climbs to 40% among 18-34 year-olds. 45% continue their research, 26% go to the store, 25% put the information aside and 8% never go through with the purchase.

July/August 2025

Perception of the state of freedoms in France

A survey conducted by CSA reveals that 80% of French people feel that at least one freedom is under threat in France today. Among the sample questioned, representative of 1,010 French people aged 18 and over, we note that this observation is most pronounced among young people under 35 (88%) and those in the highest socio-professional categories (87%).

The perception of the state of freedoms in France is well and truly called into question. In terms of examples, freedom of expression is perceived as the most threatened (58%), followed by privacy (51%) and freedom of the press (47%). Conversely, freedom of association (30%) and freedom to vote (24%) are less concerned.

Finally, 57% of French people consider that freedoms have weakened over the past 8 years, compared with only 7% who feel they have strengthened.

July/August 2025

Media poche annuel

The annual media guide

Kicékikoné

The Podcast by a media, for the media, about the media

Top Chrono

The podcast that deciphers the media in record time

Livre Blanc

Best of

The best articles

Lexique

The dictionary of media terms

actualités

The Havas Group’s media services’ newsletter

Bibliothèque

Data & Insights, Innovation and Social & Mobility newsletters

La Newsletter du Cortex

A monthly selection of in-depth content shedding light on society and brands.

Mediathèque

Havas Group media experts have the floor

#NewDeal Magazine

The magazine on the positive transformation of the economy

Memento

The quadrilingual inventory of the Havas Group’s media terms

To receive

To receive a free copy of the Media Poche 2025, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2025 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30 quai de Dion Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René Cassin
    69009 Lyon

  • Marseille

    Now Coworking, 19/20 Quai de Rive Neuve
    13007 Marseille

  • Nantes

    3 rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36 rue Alsace Lorraine
    31000 Toulouse

  • Lille

    15 rue du Palais Rihour
    59000 Lille

  • La Réunion

    9 rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Havas Outremer

    Spaces de la Défense, 1-7 cours Valmy
    92800 Puteaux

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