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To receive a free copy of the Media Poche 2026, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

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The Media Poche 2026 is available in printed form, free of charge at the following addresses:

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FIGURE OF THE MONTH

69%

This is the rate of teenagers aged 16 to 18 who are mainly exposed to information through social media.

Toluna Harris Interactive Institute

April 2026

THE TRUST IN INFLUENCERS

According to a study conducted by the agency Heaven, nearly 30% of 20–35-year-olds report that their trust in influencers has decreased in recent years. They are increasingly skeptical of published content: nearly half (49%) say they are tired or even suspicious when a creator recommends a product, and 81% have already questioned the veracity of a content. In addition, 80% deplore a lack of originality: all the content looks similar and 40% reject publications they consider «too perfect». The 20-35 years old are in demand for a more sustainable, authentic and transparent influence.

April 2026

FAKE NEWS

The company Cision entrusted IFOP with measuring the ability of the French to identify fake news, based on its quiz Anti Fake News. The survey surveyed 2,000 people over 18 years old. On average, respondents scored 5.4/20. At the national level, 89% of the French do not reach the average and only 1% scores above 15/20. Significant differences can be observed depending on the profiles: the GenZ (18-24 years) stands out with an average score of 6.7/20, while among those 65 and over, it drops to 4.8/20. Executives and intermediate professions score above the average of the French with 7.3/20. Finally, holders of a second or third university cycle obtain the best result: 7.6/20.

April 2026

Media poche annuel

The annual media guide

Kicékikoné

The Podcast by a media, for the media, about the media

Top Chrono

The podcast that deciphers the media in record time

White paper

Best of

The best articles

Lexique

The dictionary of media terms

actualités

The Havas Group’s media services’ newsletter

Bibliothèque

Data & Insights, Innovation and Social & Mobility newsletters

La Newsletter du Cortex

A monthly selection of in-depth content shedding light on society and brands.

Mediathèque

Havas Group media experts have the floor

#NewDeal Magazine

The magazine on the positive transformation of the economy

Memento

The quadrilingual inventory of the Havas Group’s media terms

To receive

To receive a free copy of the Media Poche 2026, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30, quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2026 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30, quai de Dion-Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René-Cassin
    69009 Lyon

  • Marseille

    Now Coworking, 19/20, auai de Rive-Neuve
    13007 Marseille

  • Nantes

    3, rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36, rue Alsace-Lorraine
    31000 Toulouse

  • Lille

    15, rue du Palais Rihour
    59000 Lille

  • La Réunion

    9, rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

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