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To receive a free copy of the Media Poche 2025, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30, quai de Dion Bouton
92800 Puteaux

The Media Poche 2025 is available in printed form, free of charge at the following addresses:

  • Havas Edition

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    92800 Puteaux

  • Lyon

    55 ter, avenue René-Cassin
    69009 Lyon

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    Now Coworking, 19/20, auai de Rive-Neuve
    13007 Marseille

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    59000 Lille

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Recherche

Headlines

FIGURE OF THE MONTH

According to the third edition of the annual Online Mental Health Barometer for content creators and users, conducted by Dailymotion in partnership with YouGov and the e-Enfance/3018 Association, 91% of content creators report feeling professionally exhausted over the past 12 months. Young creators aged 18 to 34 are the most affected : 80% say they feel compelled to adapt to algorithms in order to maintain their visibility in feeds.

December 2025 - January 2026

THE ATTRACTION FOR THE CONVERSATIONNAL AI

Médiamétrie reports that the audience for conversational AI has tripled in just one year. In September 2025, 4 in 10 French people (38.1%), representing 24.5 million individuals, used this technology. Younger users aged 15 to 24 are the most engaged : 73.4% visit monthly (compared to 34.9% among those aged 50–64), and nearly one in four (23.3%) use it daily.

December 2025 - January 2026

THE PERCEPTION OF DISCOUNT OF FRENCH PEOPLE

According to Havas Commerce’s 2025 study, discount brands are chosen by 80% of the French population. For 71% of them, product quality is perceived as comparable to traditional brands. Buying discounted items is not seen as a constraint or a source of shame : 36% feel smart for choosing these products, while 34% are satisfied because it gives them the impression they can consume more. Finally, consumers expect brands — regardless of format — to innovate in product quality (48%), pricing (43%), and the relevance of promotions.

December 2025 - January 2026

Media poche annuel

The annual media guide

Kicékikoné

The Podcast by a media, for the media, about the media

Top Chrono

The podcast that deciphers the media in record time

White paper

Best of

The best articles

Lexique

The dictionary of media terms

actualités

The Havas Group’s media services’ newsletter

Bibliothèque

Data & Insights, Innovation and Social & Mobility newsletters

La Newsletter du Cortex

A monthly selection of in-depth content shedding light on society and brands.

Mediathèque

Havas Group media experts have the floor

#NewDeal Magazine

The magazine on the positive transformation of the economy

Memento

The quadrilingual inventory of the Havas Group’s media terms

To receive

To receive a free copy of the Media Poche 2025, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30, quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2025 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30, quai de Dion-Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René-Cassin
    69009 Lyon

  • Marseille

    Now Coworking, 19/20, auai de Rive-Neuve
    13007 Marseille

  • Nantes

    3, rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36, rue Alsace-Lorraine
    31000 Toulouse

  • Lille

    15, rue du Palais Rihour
    59000 Lille

  • La Réunion

    9, rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Menu "menu-3" not defined.

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