• To receive
  • To find
  • FR/
  • EN

To receive a free copy of the Media Poche 2025, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

The Media Poche 2025 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30 quai de Dion Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René Cassin
    69009 Lyon

  • Marseille

    Now Coworking, 19/20 Quai de Rive Neuve
    13007 Marseille

  • Nantes

    3 rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36 rue Alsace Lorraine
    31000 Toulouse

  • Lille

    15 rue du Palais Rihour
    59000 Lille

  • La Réunion

    9 rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Havas Outremer

    Spaces de la Défense, 1-7 cours Valmy
    92800 Puteaux

  • Homepage
  • About us
  • Contact
  • Media poche annuel
  • Kicékikoné
  • Kicékikoné Top Chrono
  • Actualités
  • Lexique
  • Memento
  • Best of
  • Mediathèque
  • White paper
  • #NewDeal Magazine
  • La Newsletter du Cortex
  • Bibliothèque
black_logo-havas-edition_sans-traits-vf

Recherche

Headlines

Word of the month

Uberization

Uberization first appeared in Le Petit Larousse in 2017, which defines it as “the disruption of a company's or industry's economic model by the arrival of a new player offering the same services at lower prices, provided by self-employed persons rather than employees, most often via online booking platforms.”

October 2025

Seniors in advertising

According to Kantar's TGI study, 62% of 60-75 year olds say that ‘brands tend to neglect older people’. However, this demographic has greater purchasing power than the rest of the population: 55% of them belong to the upper middle class or even the wealthy class.

This generation is often portrayed in a negative light, contrasting with the liveliness and vigour of young adults.

For Kantar, “the average age for buying a new car is 55.3... but how many people over 50 are represented in car adverts? Very few, if any.”

October 2025

CSR in companies

According to the 5th edition of the Marketing and Sustainable Transition Observatory, conducted by OpinionWay for Adetem, 91% of mid-sized and large companies consider CSR as a lever for transforming business models, but only 27% of them fully integrate it into their strategy.

Financial constraints are the main reasons for a pace of transformation often considered too slow. 64% of the respondents indeed believe that profitability still outweighs CSR and only 40% state they have a budget dedicated to sustainable initiatives.

Finally, 55% of marketers consider AI as a barrier to the ecological transition, from a security (data protection), social (potential impact on jobs) or ecological (carbon impact) perspective.

October 2025

Media poche annuel

The annual media guide

Kicékikoné

The Podcast by a media, for the media, about the media

Top Chrono

The podcast that deciphers the media in record time

White paper

Best of

The best articles

Lexique

The dictionary of media terms

actualités

The Havas Group’s media services’ newsletter

Bibliothèque

Data & Insights, Innovation and Social & Mobility newsletters

La Newsletter du Cortex

A monthly selection of in-depth content shedding light on society and brands.

Mediathèque

Havas Group media experts have the floor

#NewDeal Magazine

The magazine on the positive transformation of the economy

Memento

The quadrilingual inventory of the Havas Group’s media terms

To receive

To receive a free copy of the Media Poche 2025, send your order on plain paper accompanied by one stamped envelope to your address Colissimo France pochette souple 1kg with your CONTACT INFORMATION and your MAIL to the following address:

 

Havas Edition – Service MEDIA POCHE
29/30 quai de Dion Bouton
92800 Puteaux

To find

The Media Poche 2025 is available in printed form, free of charge at the following addresses:

  • Havas Edition

    29/30 quai de Dion Bouton
    92800 Puteaux

  • Lyon

    55 ter, avenue René Cassin
    69009 Lyon

  • Marseille

    Now Coworking, 19/20 Quai de Rive Neuve
    13007 Marseille

  • Nantes

    3 rue Célestin Freinet, le Nantil immeuble B, allée sud
    44200 Nantes

  • Toulouse

    36 rue Alsace Lorraine
    31000 Toulouse

  • Lille

    15 rue du Palais Rihour
    59000 Lille

  • La Réunion

    9 rue Juliette Dodu
    97400 Saint-Denis

  • Martinique

    Centre La Frégate, ZI de Manhity
    97232 Le Lamentin

  • Havas Outremer

    Spaces de la Défense, 1-7 cours Valmy
    92800 Puteaux

  • Menu "menu-3" not defined.

Contact : MEDIA.POCHE@HAVASEDITION.COM

The Site and the whole of its contents, including texts, still images or animated, database, diagrams, graphs, programs, etc, are protected by the copyright and are the exclusive property of Havas Edition. Any reproduction and/or representation even partial of the contents of the Site are not allowed and require the prior and written consent of Havas Edition.

×