The increasing footfall in local shops
A study conducted by Circana highlights the dynamism of local shops (more than 11,000 stores in France) which show a growth of 2.2% in their turnover while hypermarkets and supermarkets remain stable. 97% of the French consumers say they frequent local shops. This figure is driven by several factors : increasing urbanization, decline in mobility, lack of time (felt by 76% of the population), a search for convenience, and a strong desire to foster social ties.
